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Welcome to the new Hans Melzer B2B Portal!

Our completely revamped B2B portal is here - with a modern design, intelligent product configurator, SEPA mandate management, and many more functions for our specialist dealers.

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The new Hans Melzer B2B Portal is live!

Dear specialist dealers and business partners,

we are pleased to present our completely redeveloped B2B portal. After intensive development work, we have created a modern, high-performance platform that will noticeably simplify your daily work.

🛒 Modern B2B Shop

Our new product catalog offers you a clear category structure with powerful filtering by technical features. All products are displayed with detailed information, real-time stock levels, and your individual purchase prices. Order processing is quick and uncomplicated – directly from the portal.

Highlights in the shop:

  • Real-time stock levels with color coding

  • Individual dealer prices (net purchase price) and RRP display

  • Fast product search and filtering by features

  • Available in multiple languages (German, English, Dutch)

🔧 Product Configurator – Individually assemble bridles variably

New and unique: With our interactive product configurator, you can individually assemble selected bridles. Choose exactly the components your customer wants from various product groups such as headpiece, cheek pieces, browband, noseband, and reins. The wizard guides you step by step through the configuration – including size selection and availability check.

📋 Order overview & order tracking

Keep track of all your orders. The portal shows you the current status of each order – from order confirmation to partial deliveries and full delivery. All data is synchronized directly with our ERP system.

📥 Download Center

In the new Download Center you will find:

  • Product catalogs as PDF in German, English, and Dutch

  • Individual exports – choose categories, fields, and formats (CSV/JSON) according to your needs

  • Price lists and stock lists at the touch of a button

💳 SEPA Direct Debit Mandate

Issue your SEPA direct debit mandate conveniently digitally directly in the portal. The guided process includes entering your bank details, a digital signature, and immediate PDF download of your mandate.

👤 Personal Profile

Manage your personal data and settings centrally in one place. Choose your preferred language and keep your contact details up to date.

📰 News & Announcements

Always stay up to date! Through our news section, we regularly inform you about new products, promotions, and important announcements.


We are convinced that the new portal will make your daily work with us even easier and more efficient. If you have any questions or suggestions, please do not hesitate to contact us.

Your Hans Melzer Horse Equipment Team